PLANNING Vs. PLAN

*** PLANNING is a process whereby a direction is mapped and then the ways and means for following that direction are specified. 
*** PLAN is the product of the planing process and can be defined as a set of decisions about what to do, why, and how to do it. 

Four Stages of Strategic Management Cycle: 
  1. Analysis 
  2. Planning 
  3. Implementation 
  4. Evaluation 

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