The structure of SWOT analysis

1. Strengths: These are internal attributes and resources that support a successful outcome. Strengths are what the organization does well or possesses that is advantageous compared to competitors, such as strong brand reputation, a loyal customer base, unique technology, etc.

2. Weaknesses: These are internal factors that might hinder the achievement of an objective. Weaknesses are areas where the business or project lacks strength or resources compared to competitors, which could include poor location, limited R&D, skills shortages, etc.

3. Opportunities: These are external factors that the organization could exploit to its advantage. Opportunities reflect the potential you can leverage to grow your business or project, such as market growth, lifestyle changes, technological advances, partnerships, and other external chances for expansion or improvement.

4. Threats: These are external challenges that could cause trouble for the business or project. Threats might stem from various sources like economic downturns, increased competition, changes in regulatory landscapes, or other external risks that could impact the entity's success negatively.