Introduction In today’s fast-paced business landscape, the question of when and how to promote yourself or your products is crucial. Many entrepreneurs and businesses struggle with the balance between self-promotion and product promotion. Should you market yourself before your product is well-known, or should you let your product speak for itself? This article explores the relationship between people and products in promotion, and why quality should come before publicity . The Dynamics of Promotion 1. People Promote Products Traditionally, marketing relies on individuals—founders, influencers, or brand ambassadors—to promote products. This approach leverages personal credibility, networks, and influence to introduce new products to the market. However, promoting yourself or your product before it is ready or proven can lead to skepticism and damage your reputation. 2 . Products Promote People On the other hand, when a product is of high quality and receives positive at...
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